Motorrad of North America / MZ Motorrad-und Zweiradwerk Zschopau - Branche: Motorrad
Konzeption und Copywriting für drei Anzeigenkampagnen auf dem nordamerikanischen Markt

Anzeigentext für Motorräder, erschienen in
amerikanischen Händlermagazinen

MZ GETS YOU ON A ROLL

Roll up, dealers! Enroll now as a dealer for MZ MotorZycles.

The CULT BIKES from Germany are rolling out all over America.
Come on join the ride! Join our WINNING TEAM and follow our
road to success.

Back in Germany, our WORLD-CHAMPION engineers blend more than 80 years of expertise in engineering with a loony lust for fresh ideas. Throwing in some ingenious spin, they always come up with EXOTIC bikes scorching up the highways. Or thrashing up the mud. At any rate, an MZ turns more than just heads. MZ MotorZycles turn everyone on:

The zippy MOSKITO SCOOTERS for urban high-flyers,
The athletic SPORT-TOURING SCORPION for postmodern vagabonds,

The cat-like BLACK PANTHER for die-hard off-roaders or
The cute E-SCOOTER CHARLY for whizzing eco trippers -
MZ gets everyone into top gear.
MZ REDEFINES THE 125 CLASS

MZ’s new 125 power prodigies are in a potent class of their own
Tuttering toasters? Hair-raising hair-dryers? Sputtering wannabes?
Forget about it!

The 125 class has finally grown up. With MZ’s new high-tech engine.

MZ’s ingenious engineers – most of them world champion riders themselves – have set out to redefine performance.

Fusing hands-on experience and the juiciest technology, they have developed the most sophisticated engine in the 125 class…

Bildunterschriften:

The dastardly 125 SX for notorious dirt diggers.
The trendy 125 SM for street-wise whiz-kids.
The classic 125 RT for lovers of the naked truth.

Anzeigentext für Motorräder, erschienen in
amerikanischen Motorradmagazinen

THE HOLLYWOOD OF MOTORCYCLING.

The best films of the world come from Hollywood.
The best 125cc bikes in the world come from Zschopau, Germany.
Our prize-winning stars are scar-faced and grease-stained.

They’re into leather and lathe instead of into leather and lace. Our Oscars are called Cups, and they fill our garages and pubs. Our challenge is not the silver screen, but the ultimate machine. And when we win, we don’t clink glasses of champaign, but rattle a motorcycle chain.

And now, we claim the fame with our block-busting 125cc series. Starring: The ALL-NEW 125 FunX for a new generation of passionate riders.

MZ MotorZycles. Trust the Champs.

To set foot on our walk of fame, contact Motorrad of North America…
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